Contributing to Society Through Market Research
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Fuji Keizai Group's founding principle is, “All research promotes corporate development. Corporatedevelopment contributes to the development of the industry and ultimately to the well-being of society as a whole.” Based on this founding principle, the Group began conducting research primarily in the petrochemical industry in 1962, a time when the term ”Market Research” was unheard of in Japan. Since then, we have striven to contribute to the development of industry and society in a wide range of fields, from industrial goods and social infrastructure to consumer goods. Based on our management philosophy of ”Trustworthiness First,” we conduct field research with key industry figures to analyze and provide qualitative information on industry trends, market size, competitive landscape, and future prospects. Our mission is to contribute to the enhancement of our clients' corporate value, market expansion, and sustainable growth of society by providing qualitative information.Field Research
While digital networks make it easy to gather a wealth of information, discerning its authenticity can be challenging. In this day and age, we have consistently received high praise for our support in improving our clients' business strategies and corporate value by thoroughly focusing on manufacturing and service sites and interviewing numerous key people. Based on the information we obtain, we accurately grasp the present and future, and support our clients in improving their business strategies and corporate value. We believe that this field research, which is based on the collection of latent information gained through trusting relationships with customers and key people, as well as the information and knowledge accumulated over the company's history, is our core business and unparalleled strength. We will continue to hone our skills and provide valuable, reliable, and objective information, striving to be a trusted business partner.Towards Future
Even as AI technology has begun to transform work and society in various ways, our most important asset, our researchers (employees), supports the growth of Fuji Keizai Group's business by building trusting relationships with customers, gathering latent information, and analyzing its authenticity. While the business environment is rapidly changing and difficult to predict, we will continue to strengthen the “Individual Capabilities” and “Teamwork” that allow us to accurately meet various information needs. We will continue to combine the collective strengths of the entire Group to take on the challenge of being of even greater service to our customers. We appreciate your continued support.
Fuji Keizai Group
CEO
Masayuki Akita